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It focuses on competitige two central issues in marketing strategy formulation — the identification of target markets and the creation of a differential advantage. You have selected a pack ISBN which is not available to order as an examination copy. The book is primarily about creating and sustaining superior performance in the marketplace. To continue using the IRC, renew your cojpetitive now. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation.
Pearson offers special pricing when you choose to package your text with other student resources. Your access will expire soon. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles.
New To This Edition New to this edition Updated to reflect the on-going global economic crisis and its impact on business and marketing. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource. Develop websites just for your course, acting as a bespoke ‘one-stop shop’ for you and your students to access eBooks, MyLab or Mastering courses, videos and your own original material.
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Competifive know how to convey knowledge in a way that is relevant and relatable to your class. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and hoole a marketing strategy. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. SaundersNigel Piercy No preview available – Renew now or proceed without renewing.
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It’s the reason you always get the best out of them. Customise existing Pearson eLearning content to match the marekting needs of your course. The book looks at competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
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The book is primarily about creating and sustaining superior performance in the marketplace. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
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New to this edition Updated to reflect the global economic crisis and its impact on business and marketing Updated chapters on strategic alliances and networks, and internal marketing Increased coverage of sustainability and the environment New vignettes at the beginning of each chapter focusing on companies such as Puma, Aga and Jaeger and including discussion questions New and updated cases throughout the book including John Lewis, Danone and Nespresso Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students.
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